As you can see, Canadians have not been slouches when it comes to publishing on bullshit. I think McLuhan is out and Frankfurt (On Bullshit) is in. Or to put it another way, while we were focusing on the medium, the message turned into bullshit. At any rate, bullshit studies have become respectable and popular.
References: On Canadian Excellence on Bullshit.
1. McCallum, John S. 2005 Viewpoint - On Bullshit is not bullshit, Ivey Business Journal, Sept/Oct, 2005, 1-3. (on the Internet)
2. Penny, Laura 2005 Your Call is Important to Us: the Truth About Bullshit, Crown, New York
3. Richardson, Alan Performing bullshit and the post-sincere condition, pp 83- 97 in Bullshit and Philosophy - guaranteed to get perfect results every time, edited by Hardcastle, G.L. and G.A. Reisch 2006, Open Court, Chicago & Lasalle, Illionois